My AIA App & Portal

A project to consolidate AIA Malaysia’s their digital platforms in to a single, user-friendly self-service portal to enhance customer engagement. Beside serving as place for customers to manage their insurance plans & claims, it also offer personalized financial & health insights and services to improve user satisfaction and well-being.

Year

2019

Duration

3 months

Type

Mobile App & Web Portal

Role

Freelance UI Designer

Design Objective

Crafting a seamless and intuitive experience across the app & web portal. The goal was to ensure clear navigation and consistent UI/UX for frictionless transitions and easy access to information

The Design Process

Wireframe creations for design workshops

Worked in a team of 3, inclusive of UI designers & UX consultant, to plan and create wireframes. These wireframes were used to facilitate multiple design workshops with stakeholders. During these sessions, we discussed the user journeys and design details to ensure alignment with the business requirements of various stakeholders for different modules within the portal.

Prototyping for usability test

After planning out the test journeys, we created prototypes for usability testing. I participated in these tests as an observer, aiming to identify and correct design flaws.

High-fidelity mocks & UI assets creation

We proceed to developed all design mocks building upon the refined user journeys informed by the usability test. A design system was established, guided by AIA’s existing Design Language System. Additionally, we crafted UI assets including icons & illustration specifically tailored to enhance the portal’s usability and aesthetic appeal.

Key Results

Rated average of

4.5

on App Store & Google Play Store

Awarded

Best customer experience

at a regional level by AIA Group